Week 1
Define Success and Where You Actually Stand
Strip away the corporate scorecard and write your own definition of success. Then place yourself among the five founder types.
The workTake the Founder Readiness Map and get your starting score.
The Pre-Founder Bootcamp · Thursdays, 9 Jul to 6 Aug 2026
Find out if you’re built to build
in four weeks.
A 4-week intensive that tells corporate professionals the truth about whether they’re ready to leave their job and build something. Including the parts you don’t want to hear.
Apply for a seat3 of 10 seats remaining
2-minute application · We respond within 48 hours · Payment only after we accept you. Recordings and mentor catch-up included.
Dates
Thursdays, 9 Jul to 6 Aug 2026
18:00 to 19:30 London
Cohort
10 people
Small, by application
Investment
$500
Insurance, not tuition
Deadline
June 25
Rolling, until full
Sessions are recorded. Replays available if you can’t make a week live.
01 / The product
Four weeks. No filler.
One 90-minute live session a week, plus weekly reading and exercises between sessions. By the end you have a clear yes or no, and the work to back it up.
Week 2
Think Like a Founder, Not an Employee
Treat ideas as experiments instead of bets, and build the four founder habits: Curiosity, Observation, Experimentation, Reflection.
The workBuild your Fear-to-Action Map.
Week 3
Fear Is Data, and the "Should" Trap
Kill the myth of feeling ready, reframe fear, and stop chasing the business you think you should build. Build around your real strengths instead.
The workComplete your Founder Fit Canvas.
Week 4
From Dreamer to Practitioner
Move from passion to practice. Set your boundaries and design the daily practice that carries you past week four.
The workWrite and sign your Founder's Commitment Statement, and draw your Red Lines, exactly what would make you walk away.
What you walk away with
Six things in your hands by week four.
01
A clear yes or no
The honest verdict on whether to build.
02
Your Founder Readiness Score
A measured baseline, not a vibe.
03
Your Founder Fit Canvas
The shape of the business only you can build.
04
A signed Commitment Statement
Your line in the sand.
05
A private 1:1 strategy call
60 minutes on your specific next move.
06
A mentor catch-up call if you need it
30 minutes 1:1 for any session you miss. Included.
02 / The math
Think of $500 as an insurance policy.
The real cost of getting this wrong is not $500. It’s a year of your salary, your savings, your weekends, and the relationships you stop showing up for. We charge $500 so you find out before you spend any of that.
The wrong idea
Most first ideas don't survive contact with reality. Better to learn that in four weeks than four years.
The wrong time
Some people are ready. Some aren't. Both answers save you.
The wrong reason
Founding to escape your job is a trap. We surface it before you quit.
$500 now, or a year of your life later. Pick one.
03 / Seven truths
Seven things no one tells you before you start. We tell you now.
01
It won't work the way you want it to.
02
It's all about experimentation.
03
You will fail.
04
You will be embarrassed.
05
Your guesses will be wrong.
06
You will have to keep iterating.
07
Your customers will hate you, say mean things, and still use your product.
If none of those scared you off, keep reading.
04 / Audience
Built for some people. Not for most.
This is you
- +You're successful in your career but quietly restless.
- +You have an idea, or the itch to find one, and no idea if it's any good.
- +You want structure and honesty, not a motivational webinar.
- +You're capable, mid-to-senior, and done with theory.
This isn’t you
- −You want someone to tell you your idea is brilliant.
- −You're looking for a course, not a verdict.
- −You want to be told you're ready before you start.
We’d rather tell you no than waste your $500.
05 / Who’s leading it
Two voices. One honest conversation.
Lola Eniolorunda
Chief Venture Builder, Exequi
19 years in product and tech. Runs a venture studio that takes corporate professionals from a validated idea to a launched business, without taking their equity or asking them to quit first. She’s guided 15+ founders from idea to market.
Simon Krystman
Founder, 12 Ronnies Academy
Author and educator who has trained hundreds of aspiring founders on the psychology of entrepreneurship: why most people freeze, and what actually gets them moving.
15+
Founders launched
19 yrs
In product & tech
Hundreds
Founders trained
1:1
Strategy call included
“I love it. I need it. It feels like the potential to channel the thinking I’ve been getting from it in an on-demand format. It’s tough love.”
06 / Apply
Two ways this ends: you’re in, or you save yourself a year.
Dates
Thursdays, 9 Jul to 6 Aug 2026
Format
90 min live, 18:00 to 19:30 London
Cohort
10 people
Investment
$500
Apply for a seat3 of 10 seats remaining
Application is free. We’ll respond within 48 hours. Payment only after we accept you. Applications close June 25.
Questions, answered
Before you apply.
We read every application personally. If it's a fit, you get a payment link. If it's not, we'll tell you why. That's also useful.